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Tips to choose the right Global expansion partners November 27, 2018

Global Expansion, while seems like a very self-explanatory step, should not be taken lightly. Many variables that need to be taken into consideration before embarking on a worldwide journey. Companies today assume that if they are successful in their home front, they will automatically qualify for global success. That is the first, and the biggest mistake one can make.

Markets are defined by the instruments that are traded on them. They can also be determined by the people who utilize them. A marketplace brings together the people who, by trading with each other, share common interests. It can form a community. The protection of every member of this community will require a certain amount of governance.

Now that we have a better understanding of the marketplace, let’s take a look at how it plays a role in global expansion.


Obstacles during global expansion

  • Understanding the marketplace

Thorough knowledge of the background of the new market is important while addressing global expansion. It is more than renting a building and resuming what was done on the home territory. A connection must be established with the local audience, the prospective buyers and what sells. Having a partner who is familiar with the new territory will help bring in knowledge and skill to the dynamics. Innovation output is enhanced.

Markets are as integrated as they are unique. Fair rules on the competition, the rule of the law and property rights are vital to be accepted across the borders.

  • Compliance

Rules and regulations are different in different countries. Laws need to be sufficiently sound in order to preserve the integrity of the market but not taxing that it suffocates the very market. Ensuring strict compliance has an impact not only on the current project but also the company as well.

  • Understanding competition

Business expansion is taken up to gain a competitive edge over opponents. Understanding the existing players in the market requires expertise that your global expansion partner must be able to bring to the table. Expansion into a market where the competition does not operate often will have a first-mover advantage. This helps create strong brand awareness.


Global expansion partners and how to pick them

  • You need a partner who not only takes care of the logistics and the paperwork (though that is very important to the process of global expansion) but is also very knowledgeable about the various geographical locations where the business development could take place.

  • When the staffing partner has already established roots in the territory, a lot of advantages follow automatically. For instance, they would have an excellent network in the market that would enable the business to connect and create relationships. Knowing the right places to go and the quality of the various services available will be a big boon to the new company.

  • Access to new talent pools is needed by the new business. An intelligent expansion partner will have all the resources analysed and ready to be put to use for the business.

  • The legal requirements are not only different in each country, they also keep changing frequently. You are more than likely to miss something if you are not an expert.

  • What is more often than not underestimated is the culture and tradition of the new region. An employee new to a very culturally different location such as UAE might have trouble adjusting on both a personal and a professional level.

  • Global partners can also help businesses acquire access to various necessities such as industry ecosystems and new technologies. Take a look at the profile of your prospective Global Expansion Partner. The portfolio will speak volumes, as will the clientele and the recommendations received.

Do your research before initiating global expansion. Hire a global expansion partner with extensive expertise and experience in the field.


About us

Expansion into the global arena is a must not just for small businesses but midsized companies as well. Taking the leap of faith is essential to seek real and sustainable growth. Moving into new markets is a significant risk, and some companies choose to avoid stepping into the unknown. Solving the various obstacles that we discussed earlier aren’t the only priorities during business expansion. The internal strategies have to be taken care of as well.

That is why it is crucial to take in a Global Expansion Partner to handle activities beyond the realm on the business. Both go hand-in-hand, and it is crucial to have experts taking care of every activity. Expansion by itself is a full-time job and can be more than what the company can handle alone.

We at GOHLS have both the experience and the expertise to take you beyond your comfort zone and settle you down without constraints. Our USP is that we provide you with solutions as unique as your needs. Get your priorities in order, and we will take care of the rest. That is the smart way to explore the world.

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